Methodology v1Read the Heralda Standard™ Specification
The Authority Layer for AI
Heralda measures, tracks, and certifies what AI search engines recommend. Know how visible, cited, and trusted your brand is across ChatGPT, Claude, Perplexity, Gemini, and other top engines.
Composite Standard
The Heralda Standard™. AI visibility isn't one signal. Our weighted composite index measures visibility, citation authority, sentiment, technical AEO health, and content structure.
AI Visibility (35%)
Mention rate across top AI engines for branded and non-branded queries relevant to your category.
Citation Authority (25%)
Citation count and ratio of your brand's citations to total citations in AI response outputs.
Sentiment Quality (15%)
Weighted sentiment quality (positive, neutral, negative) across all AI brand citations.
Technical AEO Health (15%)
Schema markup, semantic HTML structure, and retrieval-friendliness for LLM web crawlers.
Content Structure (10%)
TL;DR usage, FAQ density, semantic clarity, and retrieval-optimization content patterns.
Heralda Score (0-100)
A single composite score mapping to one of four status tiers: Bronze, Silver, Gold, or Heralda Certified™.
Certify What AI Engines Trust
Heralda Certified™ brands demonstrate industry-leading visibility and citation authority. Our institutional standards provide CMOs and growth teams with clear recommendations and remediation strategies.
Scale AI TrustStart monitoring your domain
Fair Pricing Mapped to Engagement Tiers
Select a plan to start tracking your AI authority or schedule a Heralda Standard™ audit.
Value
Starter
Perfect for small businesses getting started with AEO visibility tracking
$99.00/month
Billed monthly
1 Project
Visibility Tracking Dashboard
Authority Score™ history
Weekly updates
Popular
Growth
Ideal for growing companies tracking competitor rankings
$299.00/month
Billed monthly
5 Projects
Competitor Analysis
Prompt Intelligence
Actionable AEO Recommendations
Pro
For marketing teams needing automated reporting and integrations
$799.00/month
Billed monthly
25 Projects
Automated Executive Reporting
Third-Party Integrations
Full Team Access (Owner, Admin, Analyst, Viewer)
Enterprise
Custom solutions for agency partners and large scale brands